Field notes
What real calls taught us. Numbers first, mistakes included.
Short notes from Revvox's own call logs: what we measured, what we got wrong and the rule we changed because of it.
- 226 of 739“talked” calls had no human on them
- 544 → 19extra calls to reach 19 new people
- 35% vs 18%pick-up at 14:00 against 19:00
226 of 739“talked” calls had no human on themA third of our “talked” calls were machines.What that did to every number downstream.226 of 739 calls marked as conversations were voicemail greetings or call screeners. Here is how we found them and what we changed.Read the field note
- 544 → 19extra calls to reach 19 new peopleStop at two attempts.Pick-up falls with every attempt. After the second, each call buys less reach and more irritation.Read
- 35% vs 18%pick-up at 14:00 against 19:00When Indian leads pick up.Half our calls went out in one hour, and it was the wrong one. Here is pick-up by hour from the audit.Read
Every figure comes from the Revvox calling audit of 22 Sep 2026 and our call log.
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