Customers
Real calls, real numbers. Every figure dated and sourced.
We publish what we measured, including what went wrong. More stories follow as each customer agrees to be named.
From real calls
2,739 real calls, here is what we learned.
Our numbers, with the date we counted them.
The lessons below come from our audits of the calls placed for a travel company buying Meta leads, 19 to 22 Sep 2026. We publish the misses too, because they changed how the agent calls.
Calling audit, 23 Sep 2026
Real calls placed, 19 to 22 Sep 2026
Calling audit, 23 Sep 2026
People called, 19 to 22 Sep 2026
Calling audit, 23 Sep 2026
Reached a human
Calling audit, 23 Sep 2026
Hot or warm among 387 people reached
Calling audit, 23 Sep 2026
- 544 → 19
Fourth and later attempts took 544 calls to reach 19 new people. Retries are now capped.
- 226
Calls that met a voicemail or call screener are now counted as no answer, not as talked.
- 35% vs 18%
Pick-up at 14:00 against 19:00. Calls now go out in the hours people answer.
- 81
Hang-ups straight after the opener. The opener now says who and why before asking anything.
- TravelOffline by Happy Hour30,000+ real calls for Offline by Happy Hour.30,000+Real calls made for Offline by Happy Hour2,739Real calls placed, 19 to 22 Sep 2026Read the story
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